This episode’s guest - Jack Haldrup - had a somber realization at a young age. One day, Jack was on a plane, returning home from a project for that job.  His mind raced.  That thought came back again.  He wasn’t fulfilled in his work.  So he made a promise. Jack decided right then and there, in a cramped airplane seat, to come up with business idea before getting off his flight.  And he came up with just one idea: men’s soap. We talk through his story to hear about how he launched a company off the back of an airplane napkin that is now doing $5 million in annual sales, almost entirely online.

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