While working as Executive Director of a money management firm, Jack Soden met a client, Priscilla Presley. Upon her request, he came to Memphis and helped develop a business plan for opening Graceland. Today, Jack is the CEO of Elvis Presley Enterprises, Inc., which now has more than four hundred employees. Graceland has become one of the nation's premier tourist attractions with annual visitors in excess of 600,000, bringing an estimated $200 million per year to the Memphis economy. The company also controls The Guest House at Graceland, a 4-star, 450-room resort hotel. Links to items mentioned in the interview: Graceland Society of Entrepreneurs Profile The Guest House at Graceland Greater Memphis Chamber St Jude Children's Research Hospital The University of Memphis National Civil Rights Museum