General Electric was once America’s most admired company. Today, it stands as a cautionary tale. In this episode, I’m joined by William Cohan, bestselling author of Power Failure: The Rise and Fall of General Electric, which was praised as “monumental” by The Economist and “a tour de force” by the Financial Times. We explore GE’s dominance in its heyday, Jack Welch’s rise and legacy, the company’s decline under Jeff Immelt, and enduring lessons for today’s leaders.