Jack Whipple has spent the last decade in the cannabis industry focusing on commercial cultivation and is a psychedelic plant medicine advocate. His new venture, Whipple Effect, is an operations management firm designed to bridge the gap between growers and owners, teach teams communication skills, and optimize the efficiency of gardens with technology and agriculture science. Jack started a non-profit called A Sacred Trip that provides a setting to explore the psychedelic nature of the plant via sound meditations.