Jackie Bledsoe is an author and speaker who went from only publishing content on his blog to building a thriving email list of subscribers that are highly engaged. He shares his story and how life is different because of email. Plus, he explains some of the challenges he's faced along the way and how he builds a relationship with his subscribers.

Key Points From This Episode:

• Jackie wishes he began collecting emails sooner to build his list and can see a connection between his flow of business and how that relies upon on his commitment to email. 
• He has found that his off-the-cuff emails do the best, even only publishing weekly. 
• Everyone who joins Jackie's list goes through a welcome or indoctrination series. 
• Watching others, listening to them and trying to emulate successful marketers is how Jackie learned how to grow his business using email. 
• He was blown away by the power of email after doing his first campaign based on a series of emails. 
• Jackie writes his emails like he is speaking to one person and he has seen powerful connection with the people he is serving. 
• He believes email marketing has been a main engine to open the doors for writing books, speaking on stage and launching products that change lives. 
• Being consistent and authentic is what Jackie says has really created a solid connection with his audience no matter where he is writing.

Tweetables:

 I can say that our business has ebbed and flowed based on my level of commitment to communicating via email to our audience.  @jbledsoejr (2:00)

How can I most effectively do this? What is it? How do I do it? What can I test? And it kind of started from there. It was no big aha moment. I just started watching others, listen to them, and trying to emulate what they were doing.  @jbledsoejr (06:33)

Getting somebody to sign up, sitting in writing an email that actually got engagement, and then getting write in an email that ended up with money in my bank account.  @jbledsoejr (09:03)

It was just amazing to me how people, once they allowed me into their inbox, now allow me into their world by being transparent, sharing their troubles, their successes.@jbledsoejr (11:17)

The power of building a business with email marketing as one of its main engines, you know, it's opened the door for us, to write books and speak on stages and launch products and impact lives.  @jbledsoejr (11:46)

Being consistent with them every week, me being authentic, makes them turn around and write those emails that are very transparent and open that they probably, they wouldn't put on a Facebook post comment stream. @jbledsoejr (16:21)

Links Mentioned in this Episode:

Jackie Bledsoe on Twitter

Jackie Bledsoe on LinkedIn

JackieBledsoe.com

Michael Hyatt

Lamar

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