Due Diligence

Jackie Fast — Investing in Celebrity Brands & Why Most Fail


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Today's guest is Jackie Fast, founder & VC at Sandbox Studios, an LA-based fund that invests in seed-stage celebrity brands. She is also the founder of the Slingshot Sponsorship which she started out of her bedroom at age 25 to help A-list celebrities (like Prince) collaborate with major brands. Jackie sold Slingshot in 2015 after growing it into a multi-million-dollar global agency with offices in Singapore, Brazil, Oslo and Britain and a team of 30 people servicing clients like The Rolling Stones, Shell, Formula 1, Red Bull, and Sir Richard Branson. 

In this episode we discuss:

  • What she learned from working with Prince
  • What most people get wrong about celebrity brands
  • Why "authenticity" isn't as important as people think
  • How celebrities typically get paid as brand founders 
  • Do's and don'ts for brands that want to leverage talent for marketing
  • One thing investors often overlook when evaluating celebrity brands
  • And much more
  • Today's sponsor is Smartrr, the Shopify app for brands that want to offer more tailored subscriptions & maximize lifetime value. Learn more and get a demo at smartrr.com/dulma.

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    Due DiligenceBy Dulma

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