What do psychology, finance, and cybersecurity have in common? Everything, when it comes to influence. Jackie McGuire joins Wil Klusofsky to unpack how emotional intelligence and decision-making theory reshape how we sell cyber. From why CISOs freeze to how sales content actually fails, this episode exposes the hidden human dynamics that make or break deals. If you sell, market, or build for the cybersecurity space, this episode rewires your approach.

Find Jackie on LInkedin: https://www.linkedin.com/in/jackiesinsecurity/