This episode features Jackie Payne of Galvanize Action, an organization that focuses on moderate women living in rural, small town and suburban areas. These women want progress on key issues but aren’t reliably playing a role to get us there. Galvanize Action helps them connect with their values in a way that impacts their civic behavior. Nancy and Jackie talk about the neuroscience and behavioral psychology underlying the work at Galvanize Action; the nuanced concerns of this group of women that constitute the largest voting bloc in the country; and the challenges posed by misinformation and disinformation. To learn more about Galvanize Action and see examples of their top-performing messaging, check out their highlights page.

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