In this episode of Attention Retention, Jackie and Tim discuss the passion required for trucking as a career, especially for the new generation of drivers. Many young people join the industry without a proper understanding of what it entails - but it takes passion to succeed. Many companies are starting to create career paths for young drivers, offering opportunities in other areas, such as management or warehousing, to help groom the next generation of drivers. This approach has resulted in a lower turnover rate and increased longevity for drivers within the companies.

Jackie and Tim also discuss the importance of safety in the trucking industry, and how companies are prioritizing it. Today's technology and training programs greatly help to improve safety and reduce accidents on the road.