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Genesis 25: 19-34
Jacob and Esau
I heard a story a few years back about the feud of the handbells. Schulmerich was the world’s biggest handbell company. Jake Malta was employed there until 1973, but he couldn’t quite let go of this vision he had of the perfect handbell. He traveled to Europe and studied bell physics and began making iterations of sketches picturing a bell with a slightly different shape. In his work he removed the brass nub called a tang that connected the handbell to the bell and with that he started his own handbell company called Malmark, just down the street. This was the beginning of the great handbell feud. Schulmerich ran an ad poo-pooing those tangless bells. Malmark sued. It escalated through legal battles until they finally settled by agreeing to not publicly compare bells. The legal departments created guidelines for their sales people, expressly telling them what could and couldn’t be said in order to avoid further legal escalation. And so as one Schulmerich salesman remembers, he was told he could say, “Our handle isn’t hollow,” leaving the client to read between the lines about what exactly might be the matter with the handle of those Malmark bells. The engineering departments of both went into deep study trying to prove that bells with a tang were louder than their subpar competitors, ultimately proving that it was true, but at one percent louder it was not necessarily a noteworthy difference.
For thirty years the feud continued of these two handbell companies down the same street in a small town in Pennsylvania. Bell ringers across the country hold strong allegiances. As I was told by our own Patrick Doyle, our bells are Malmark. This dispute ultimately led to a legal battle that sought a ruling from the Supreme Court who, for some reason, has refused to hear the case.
Over time, generations changed and new leadership came into the two companies and in 2012 the new heads of the same companies found themselves at the same meeting in Cincinnati. The room was tense. In the end these two heads sat down, much to everyone’s shock. John Goldstein, the head of Schulmerich is quoted as saying at the end of their meeting, “The re
By First Congregational Church, BellevueGenesis 25: 19-34
Jacob and Esau
I heard a story a few years back about the feud of the handbells. Schulmerich was the world’s biggest handbell company. Jake Malta was employed there until 1973, but he couldn’t quite let go of this vision he had of the perfect handbell. He traveled to Europe and studied bell physics and began making iterations of sketches picturing a bell with a slightly different shape. In his work he removed the brass nub called a tang that connected the handbell to the bell and with that he started his own handbell company called Malmark, just down the street. This was the beginning of the great handbell feud. Schulmerich ran an ad poo-pooing those tangless bells. Malmark sued. It escalated through legal battles until they finally settled by agreeing to not publicly compare bells. The legal departments created guidelines for their sales people, expressly telling them what could and couldn’t be said in order to avoid further legal escalation. And so as one Schulmerich salesman remembers, he was told he could say, “Our handle isn’t hollow,” leaving the client to read between the lines about what exactly might be the matter with the handle of those Malmark bells. The engineering departments of both went into deep study trying to prove that bells with a tang were louder than their subpar competitors, ultimately proving that it was true, but at one percent louder it was not necessarily a noteworthy difference.
For thirty years the feud continued of these two handbell companies down the same street in a small town in Pennsylvania. Bell ringers across the country hold strong allegiances. As I was told by our own Patrick Doyle, our bells are Malmark. This dispute ultimately led to a legal battle that sought a ruling from the Supreme Court who, for some reason, has refused to hear the case.
Over time, generations changed and new leadership came into the two companies and in 2012 the new heads of the same companies found themselves at the same meeting in Cincinnati. The room was tense. In the end these two heads sat down, much to everyone’s shock. John Goldstein, the head of Schulmerich is quoted as saying at the end of their meeting, “The re