For more than 30 years, Putumayo World Music has introduced listeners to the sounds of cultures across the globe — from coffee houses and bookstores to streaming platforms worldwide.

In this episode of Shambhu Sessions, I sit down with Jacob Edgar — producer, ethnomusicologist, and longtime creative force behind Putumayo — to explore the remarkable journey of the label and its evolution in a digital world.

We discuss:

• How Putumayo began as a New York retail boutique

• The pivotal 1993 launch of its first compilations

• Jacob's role as the label's "roving musical explorer" since 1998

• Why Putumayo built its brand beyond traditional record stores

• The power of visual identity and the label's iconic artwork

• The shift from physical CDs to the Putumayo Discovery digital model

• Why the label champions human-made music in the age of AI

• How artists can submit music and join the Putumayo ecosystem

Putumayo's mission has always been to celebrate cultural diversity and make global music accessible, uplifting, and welcoming. As Jacob shares, music is not just sound — it is human history, identity, and connection.

🌍 Visit Putumayo World Music: https://www.putumayo.com

🎧 Ease into tranquility with Dream World – Soothing Songs from Around the Globe (featuring "Reflections" by Shambhu): https://www.putumayo.com/dream-world

🌍 Visit Shambhu Sessions: https://www.shambhumusic.com/podcast

If this episode resonates with you, please like, subscribe, and share Shambhu Sessions wherever you listen.

USED WITH PERMISSION: "Reflections" by Shambhu. Composed by Neil Vineberg (Sacred Love Music/BMI).