My guest today is Jacob Haddad, CEO of AccuRx, a London-based company working on a platform that brings patients and healthcare teams together. 

AccuRx started in 2016, raised a $9m Series A from Atomico and LocalGlobe in 2019 and has grown tremendously since then. 

I had Jacob on an earlier episode of the podcast but today's conversation is completely different. 

Jacob has a very deliberate approach to running accuRx so this episode is absolutely packed with tactical advise on how to start, build and run a company.

We cover everything: 

•  the accuRx’s origin and early days.
•  how Jacob uses curiosity and first-principles to solve problems
•  The importance of optimizing hiring for Values and Culture.
•  Why having an obsession with the end-user is key for companies working on an industry such as healthcare.
•  the AccuRx product development process and how it evolved over time.
•  and much much more.

I hope you learn as much from this conversation as I did.