Never Been Promoted Podcast with Thomas Helfrich

Jacob Morgenstern, an entrepreneurial leader with a background in marketing and media, joins the podcast to share his insights on crafting compelling marketing strategies and leveraging digital tools to grow businesses. Jacob's pragmatic approach and focus on fostering authentic relationships make this episode a must-listen for entrepreneurs looking to scale effectively.

About Jacob Morgenstern:

Jacob Morgenstern is an experienced entrepreneur and marketer who specializes in digital media strategy and audience engagement. He has helped numerous businesses optimize their marketing efforts through innovative techniques, emphasizing the importance of relationship-building in the modern business landscape.

In this episode, Thomas and Jacob discuss:

• The Challenges of Entrepreneurship
  Jacob opens up about the hurdles entrepreneurs face, particularly in the realm of marketing. He emphasizes that even the best products or services can fail if they remain invisible to their target audience.
• Crafting Marketing Strategies That Work
  Jacob discusses the need for specificity in marketing. He shares his belief that understanding your niche and targeting a defined audience is crucial for achieving meaningful results.
• The Power of Content and Consistency
  Jacob highlights the importance of creating consistent, high-quality content tailored to the needs of your audience. He explains how to use platforms like YouTube effectively to drive engagement and build a loyal customer base.

Key Takeaways:

• Start Small, Think Big
  Jacob advises entrepreneurs to begin with simple, manageable strategies while keeping long-term goals in mind. He encourages a focus on incremental improvements that lead to sustainable growth.
• Know Your Audience, Speak to Your Audience
  Marketing is not about casting a wide net; it’s about resonating deeply with a specific group. Jacob emphasizes the importance of identifying your audience’s pain points and addressing them directly.
• Leverage Digital Tools for Scalability
  Jacob shares how platforms like YouTube and Instagram can amplify your marketing efforts. He stresses that even short, engaging videos can have a significant impact on brand visibility.

"Marketing isn't just about selling a product; it's about creating a connection that keeps your audience coming back." — Jacob Morgenstern

CONNECT WITH JACOB MORGENSTERN:

LinkedIn: https://www.linkedin.com/in/jacob-morgenstern/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]

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