In this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market. He also discusses the significance of niche positioning in the SaaS industry and how it can differentiate a company from its competitors. Additionally, Jacob explores the role of artificial intelligence (AI) in account-based marketing (ABM) and highlights the potential of AI-powered personalization in cold email campaigns. Finally, he offers career advice, noting that fluency in tools is not as valuable as the ability to evaluate their implementation and identify areas for improvement.