“Understand WHY you’re doing WHAT you’re doing”. Consciously directing our choices applies in most areas of our lives, and today I talk with filmmaker, professor, and author JACQUELINE FROST about this concept in terms of making aesthetic choices in cinematography and directing. But her interviews with legendary ASC (American Society of Cinematographers) members and top directors and producers inform her wider perspective in ways that I think everyone can relate to.   Book link: https://mwp.com/product/cinematography-directors-2nd-edition/