In this interview, the COO of Jada Brands, Maynard Okereke., joins us to discuss "The Ultimate IP Investment Strategies You Need Now." He dives into the journey of Jada Brands, starting with their innovative healthy seasoning line and how they disrupted the market with products like chicken salt and turmeric salt. Maynard shares valuable insights about navigating the food industry, overcoming distribution challenges, and leveraging opportunities like Shark Tank to boost their brand. He also touches on the importance of staying true to your business's core values and why knowing your "why" is crucial for success. This video is packed with practical advice for aspiring entrepreneurs looking to invest in and protect their intellectual property. Don't miss out on these expert strategies that could take your venture to the next level!