Jade Daniels is founder and chief executive officer of Ladies of Paradise. Born into a military family, Jade spent her childhood moving around the world and quickly developed a knack for making friends and adapting to new situations. This was practice for the future, where she grew to become the ultimate connector and networker. Jade finds true happiness in bringing people together and making sure her friends and family are the happiest versions of themselves. She founded Ladies of Paradise in 2014, after earning a degree in Public Relations at the University of Houston; LoP followed as Daniels moved to Oregon and transitioned to the cannabis industry. Jade believes transition, adaptation and innovation exist at the core of successful lifestyle brands.