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Jaguar Land Rover: Understanding Every Customer’s Perspective (Even the Dog’s)
Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company’s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, “customer-first” machine.
Listen to this episode to learn:
• Why “customer-first” is an advantage in the competitive global luxury automotive space
• How to build internal collaborative teams around empathy for the customer
• Practical techniques to employ for getting inside the lives of global customers
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By Interbrand
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Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company’s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, “customer-first” machine.
Listen to this episode to learn:
• Why “customer-first” is an advantage in the competitive global luxury automotive space
• How to build internal collaborative teams around empathy for the customer
• Practical techniques to employ for getting inside the lives of global customers