Jaidacyn Madrigal is an environmental educator, community advocate, and sustainability storyteller whose work blends activism, and grassroots outreach. A proud graduate of California State University–Sacramento, she holds a Bachelor of Science in Recreation Administration with a concentration in Hospitality & Tourism Management, and a minor in Environmental Studies. She also brings a professional edge to her environmental work with certifications in Event Planning, Hospitality & Tourism Administration, and Nonprofit Administration.

Jaidacyn is a Climate Reality Leader with Al Gore’s Climate Reality Project, where she presents climate change education to high school students and community groups, helping to translate science into action. Whether she’s speaking in classrooms, attending rallies, or creating educational content on her EcoGirl YouTube channel, Jaidacyn is passionate about empowering people to make eco-friendly choices in their everyday lives.

Through her work with Earth 350 San Diego and Fright for Future, she supports environmental and animal justice campaigns and uses creative outreach to mobilize younger generations. Her approach is rooted in the belief that climate action can be both practical and personal—starting with the habits we cultivate daily.

In this episode, Jaidacyn joins host Mike Veale to explore the intersection of conservation and consumer choices, offering insights on sustainable sourcing, ethical tourism, and how even small lifestyle changes can ripple out to make global impact.