The future of commerce is local. It's human-centric. It's all about community. Today, Kristen sits down with Jaime Schmidt, Founder of Schmidt's Naturals, a personal care brand that has now been acquired by Unilever and Helena Price Hambrecht, Founder and CEO of Haus, a wildly popular DTC aperitif brand to talk about this shift towards connection. You'll hear how these two founders grew their brands through grassroots, localized marketing and how to truly serve your customers above all else. Plus, Jaime and Helena share their stories of failure, fear, and perseverance.