In this episode of Building a Champion, we head to Fayetteville, Texas (population 252) where Head Coach Jake Diggs and the Fayetteville Lions did something no team in high school basketball history has ever done — they hit 40 three-pointers in a single game, breaking the national record in a 120–25 win.

But this story isn’t just about shooting. It’s about culture.

Coach Diggs shares how his program is built around AAE — Accountability, Attitude, and Effort — and how relentless positivity, player buy-in, and small-town unity have transformed a 1A basketball program into a consistent postseason contender. From chasing records to chasing state titles, this conversation highlights what happens when a team commits fully to togetherness and work ethic.

This episode is a reminder that big dreams don’t require big enrollment numbers — just belief, culture, and commitment.

⏱ Chapter Markers

• 00:00 – The culture code: AAE (Accountability, Attitude, Effort)
• 01:20 – 40 three-pointers: When the record became realistic
• 02:16 – The decision to chase a national record
• 03:02 – Race & Space offense explained
• 03:32 – 98 three-point attempts and total team buy-in
• 04:22 – Building a winning mindset in a 1A school
• 05:17 – Changing the culture at a baseball-first school
• 07:36 – Small-town sports and community pride
• 08:03 – Getting every player involved in the record night
• 08:58 – Sustained success beyond one historic game
• 09:32 – Identity of Fayetteville basketball
• 10:57 – Adjusting when shots aren’t falling
• 11:38 – What Coach hopes players remember most
• 12:36 – Game Time Decisions (rapid fire)
• 14:21 – Playoff push and chasing a state title