I got to know Jake Largess very well when we share a room the size of a closet together for two weeks at the 2018 PyeongChang Winter Olympics. I’m thrilled to have him on the podcast to share his experience launching Nike’s ski brand and adapting into other sports marketing efforts at Dragon, Head, and now Darn Tough. His career has allowed him to work with a wide range of athletes and take on a unique perspective.