On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips.

Here’s what you’ll learn:

• How paid media has changed in 2024
• How to think about ad creative going forward
• The role of AI in growth and paid media