On this episode of "Office Hours," host Richie Mashiko talks with Jake Newbould, the Head of Digital Marketing at Piglet, an eCommerce brand that sells high quality linen homewares and bed time apparel. Jake is our very first British guest on Office Hours. On this episode, we talk about Piglet and some of their growth strategies, what it’s like wearing many hats at a bootstrapped d2c brand, the delicate balance between short term wins and long term brand building, and how he and Piglet are thinking about venture capital as it pertains to their brand.