This week the business world officially lost its mind. A TikTok creator became Chief Creative Officer of a German candy company, Kraft Heinz reversed a billion-dollar corporate split to invest $600M in growth, and someone created probiotics that flush forever chemicals from your body.

In this episode:

[0:00-2:00] Intro: Are We Living in a Simulation? When TikTok creators become C-suite executives and legacy giants reverse course on major restructuring, traditional business rules are officially dead.

[2:00-8:00] The Creator Economy Takeover Jake Shane's appointment as Katjes CCO signals a seismic shift toward cultural relevance over traditional credentials. Why LinkedIn is officially a graveyard and what this means for business leadership.

[8:00-15:00] Kraft Heinz's $600M Strategy Reversal Steve Cahillane perfected corporate splits at Kellogg, then decided NOT to split Kraft Heinz. Instead: $600M investment in growth. Why financial engineering is dead and brand building won.

[15:00-19:00] Reliance's Australian Platform Play India's biggest conglomerate bought a portfolio of Australian better-for-you beverage brands. Strategic international expansion through premium brand acquisition.

[19:00-23:00] Forever Chemical Probiotics & Environmental Health Danish startup Cambiotics raised €4M for probiotics targeting PFAS removal. When environmental contamination meets precision nutrition, new categories emerge.

[23:00-26:00] Happy Dad's Dry January Masterclass How they grew 31% during the month people stop drinking while White Claw struggled and Truly declined. Having a cult vs. having a product.

The Big Picture: Cultural relevance trumps corporate credentials. Growth investment beats financial engineering. Authentic problem-solving creates new categories. Community building outperforms traditional marketing.

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What shocked you most this week? Let us know in the comments.