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In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, Facebook ads expert, owner of multiple service businesses, and fractional CMO for companies across the country. Jake breaks down advanced Facebook ad targeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful targeting capabilities to reach high-quality homeowners while avoiding wasted ad spend. For pest control business owners struggling with poor lead quality or expensive Facebook campaigns, this episode provides the exact targeting framework Jake uses to generate profitable results across his portfolio.

Jake explains why Facebook excels at targeting, describing how the platform uses AI to track interests and behaviors, allowing pest control companies to reach homeowners interested in home and garden, home ownership, and HGTV content. He recommends targeting women aged 35-55 in most markets, though he notes that retired areas like Florida, California, Phoenix, and New Mexico often see higher male engagement and require different targeting approaches. Jake also reveals his lookalike audience strategy, explaining how pest control owners can upload their customer lists to Facebook and target prospects who share similar characteristics with their best existing customers, creating a powerful scaling mechanism for lead generation.

The conversation covers Jake's radius versus zip code targeting philosophy, recommending broad radius targeting initially to test offers and creative, then narrowing down to specific zip codes once winning campaigns are identified. Jake shares his hyper-local targeting strategy, creating neighborhood-specific ads for areas like lakeside communities experiencing mosquito problems with time-limited offers that generate urgency and higher conversion rates. He warns against common targeting mistakes including going too broad for too long, targeting ages 18-29 who rarely own homes, and failing to test multiple variations as Facebook's algorithm requires. Jake also addresses how weather patterns and local events dramatically impact campaign performance, advising pest control owners to launch new campaigns during sunny weather and capitalize on post-rain conditions for ant control ads. For pest control companies ready to maximize Facebook ad ROI and eliminate wasted spend on unqualified leads, this episode delivers the complete targeting playbook needed to reach the right homeowners at the right time.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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