Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake breaks down Facebook ads retargeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful retargeting capabilities to convert prospects who have already shown interest in your services. For pest control business owners leaving money on the table by not following up with warm leads, this episode exposes the retargeting systems that dramatically lower cost per acquisition and boost conversion rates.

Jake explains the various retargeting audiences pest control companies can leverage, including people who visited your Facebook page, liked your page, visited your website, engaged with previous ads, or are existing customers, with the optimal lookback window being 90 days for maximum effectiveness. He identifies his highest-converting retargeting strategy as targeting people who started filling out a lead form from a previous ad but never submitted, allowing for hyper-specific messaging like "Hey, I saw you didn't fill out your form all the way. What happened? Here's an extra discount." Jake emphasizes that retargeting ads consistently outperform regular Facebook ads because they reach warm audiences already familiar with your pest control brand, resulting in significantly lower cost per lead and cost per acquisition.

The conversation reveals that retargeting campaigns should run continuously year-round rather than in short bursts, since fresh audiences constantly flow in from regular conversion ads and website traffic, preventing ad fatigue while maintaining consistent engagement with interested prospects. Jake walks through the technical setup process using Facebook's custom audiences feature rather than lookalike audiences, and stresses the importance of making retargeting messages specific and personalized rather than generic. For pest control companies not currently running retargeting ads or those running them with generic messaging, this episode delivers the complete framework for capturing lost leads and maximizing the value of every prospect who has ever shown interest in your services.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon