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In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-owner of Pest Control Millionaires, owner of multiple pest control companies, and CMO for several other pest control businesses. Jake shares his expertise on Facebook advertising for pest control companies, breaking down the most effective campaign strategies and budget allocations that drive consistent leads. For pest control business owners looking to scale beyond Google Ads and SEO, this episode reveals the proven Facebook advertising framework that Jake has used across his portfolio of companies.

Jake identifies lead ads as the most effective campaign objective for pest control businesses, explaining that Facebook algorithmically favors these campaigns because they keep users on the platform rather than directing them to external websites. He addresses the common misconception about Facebook lead quality, clarifying that while conversion rates are lower than Google Ads at 25-30%, the dramatically reduced cost per lead often as low as a few dollars makes Facebook advertising highly profitable for pest control companies. Jake also breaks down ad format preferences, recommending still images for beginners due to their ease of creation and replacement while acknowledging that video content performs exceptionally well for those who understand video psychology and attention-grabbing techniques.

The conversation covers critical budget allocation strategy, with Jake revealing Facebook's $600 monthly threshold or $20 per day as the minimum investment needed to compete effectively in the advertising auction and generate optimal results. He explains how Facebook's auction system works, where pest control companies bid for attention against all advertisers, not just competitors in the home services industry, making adequate budget investment essential for visibility. Jake also addresses when to run short-term versus continuous campaigns based on market size and ad performance, warning that smaller markets with 15,000 people will hit ad saturation quickly while larger markets like Dallas can sustain long-term campaigns. For pest control owners ready to add Facebook advertising to their lead generation strategy or frustrated with previous unsuccessful attempts, this episode delivers the foundational knowledge needed to launch profitable campaigns and avoid common beginner mistakes.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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