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In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, fractional CMO, and owner of multiple service industry businesses. Jake delivers a comprehensive breakdown of A/B split testing for Facebook ads, revealing why testing is the second most important factor for pest control advertising success and how to systematically test every variable to find winning campaigns. For pest control business owners struggling with inconsistent Facebook ad results or unsure which elements to optimize, this episode provides the exact testing framework Jake uses to identify profitable ads that work year after year.

Jake explains the critical importance of A/B split testing, emphasizing that what works in one zip code may completely fail in another, making systematic testing non-negotiable for Facebook ad success. He outlines the proper testing sequence starting with offer testing as the highest priority, followed by image or video creative, headlines, and ad copy, while stressing the golden rule of only testing one variable at a time to accurately identify what drives results. Jake reveals his approach of running four different ad variations simultaneously and testing demographics like age groups in ranges of 30-44, 45-54, 55-64, and 65 plus before moving to radius, interest targeting, and creative elements.

The conversation covers the most important metric for evaluating ad performance, with Jake warning against focusing solely on cost per lead and instead prioritizing cost per acquisition, since a $30 lead with a 50% close rate dramatically outperforms a $10 lead with a 1% close rate. He shares real-world insights about platform differences, noting that Instagram performs well in major cities like LA, Miami, Dallas, and New York but underperforms in Midwest markets where Facebook dominates. Jake also reveals the Meta Ads Library tool that allows pest control owners to spy on competitor ads and identify winning offers while maintaining differentiation. For pest control companies ready to stop guessing and start systematically optimizing their Facebook campaigns, this episode delivers the complete A/B testing playbook that transforms inconsistent results into repeatable, scalable success with ads that continue working for years.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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