Lest We Forget

Jamaica's Ten Type Beauty Contest


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Since scholarship on the Ten Type Beauty Contest is limited, a large portion of the details on the pageant was taken from research conducted byDr. Rochelle Rowe in her book, “Imagining Caribbean Womanhood: Race, Nation & Beauty Competitions, 1929-1970” .


In 1955, Jamaica held the “Ten Type Beauty Contest” which was designed to showcase the diversity of Jamaica. Thus, ten separate beauty queens were chosen based on their race and complexion. The pageant’s international fanfare projected the idea of Jamaica been a racial paradise, where racism does not exist; and the country having the ability to convert racists. So positive was the reception of Ten Type to the Jamaica brand, the pageant became one of the biggest influences in shaping the nation's new national motto: "Out of Many, One People".


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Lest We ForgetBy Tenement Yaad Media

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