From being a professional rugby player to running a successful international honey company, James Annabell’s story is a highly unlikely one. Not to mention the fact the Egmont Honey CEO and founder is allergic to bee stings.

However, there can be no denying the success of this family-run company. It started with James giving his dad a beehive for Christmas one year, and it’s grown to having more than 4,000 hives and exporting more than 1,000 tonnes of honey each year to more than 20 countries around the world.

James talks candidly about the challenges of making honey in some of the most remote parts of New Zealand, and how Egmont Honey is influenced by the local Taranaki region. The world of honey is immensely fascinating, and James’ ability to bring it to life makes this a must-listen episode of The PowerUp Podcast. 

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