Discover what it really takes to make a great content campaign. In this episode, we really get into the details. We cover how to turn data into compelling headlines, how to give your ideas a fresh twist, the dilemma of aiming for original ideas over safer ones, how to turn a game into a story, the importance of a clearly articulated headline, how to make data-driven content that doesn't look like data, and so much more!

This was a deep dive, and was fascinating to speak to two people who clearly think about the finer details.

Sean Fitzsimons is Creative Director at Verve Search. You can find him on Twitter at https://twitter.com/seand_f

James Barnes is now Creative Lead at NeoMam Studios. And you can find him on Twitter at https://twitter.com/JBarnesyy

As always, you can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast

If you want to learn how to come up with better content ideas, there are lots of resource on Content hubble to help you do just that. Check out Contenthubble.com.