Sharing memories of a special company that created a new online industry, James reminds us of the primitive state of the web in the late 90’s and how the use of dynamic sports data led to one of the first significant web e-commerce applications.  OpenBet met the demand of the online gold rush of sports betting bookmakers, enabling the creation of SkyBet and spawning another highly successful start-up in Geneity.  James makes clear the key foundations required to successfully bootstrap a business – IPR, Cash, and Team.