James Cropper plc (LON:CRPR) is entering a new chapter. In this interview, CEO David Stirling outlines a three-pillar strategy focused on reigniting growth in advanced materials, cutting losses in the paper division, and strengthening the balance sheet. CFO Andy Goody walks through the stabilised financials, highlighting improved EBITDA, disciplined cash management and a healthier debt profile. With a steady hand at the wheel and targeted investment in high-growth sectors like hydrogen electrolysis and aviation, the company is now focused on execution and results.