James has had a passion for Africa for as long as he can remember, and worked in almost every role in the safari industry there is. He now represents Asilia, assisting agents with their clients and requests. He knows Ruaha extremely well and it is one of his own personal favourite areas of Tanzania.

James discusses all of the Asilia camps, Jabali, Kwihala and Usangu and it was fascinating to hear about the huge input to conservation tourism has in Ruaha National Park.