Discover how the team at Verve came up with the ideas for three wildly successful campaigns – Director’s Cut, Profanity on Film and Festival Playlister. Plus one idea that didn’t work!

James Finlayson is the former Head of Strategy at Verve Search, a multi-award winning digital agency. James has been heavily involved in some of the most viral campaigns in the SEO and Digital PR industry — including Profanity on Film, Director's Cut and Festival Playlister.

We also discuss one idea that failed (that James still likes), and why it didn't work.

You can find James at linkedin.com/in/jamesifinlayson/

As always, you can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast

If you want to learn how to come up with better content ideas, there are lots of resource on Content hubble to help you do just that. Check out Contenthubble.com.