The Relevant Recruiter Show

James Hornick - Marketing Pivots Recruiting Agencies Need To Make Because of Covid 19


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James and I were originally going to talk, ad nauseam, about content in the recruiting world. 

But with the coronavirus dominating every aspect of professional life right now, we thought it'd be a more interesting conversation to discuss pivots: what we're changing in our approaches, what we're seeing that seems to work, and how we're carrying on 'business as usual' in a world that is highly unusual.

James Hornick is a Partner at Hirewell, a Chicago based recruiting firm with a variety of specialty areas (tech, HR, marketing, sales, finance & accounting).

In 2015, after more than a decade of technology recruiting, James started Hirewell's Digital Experience & Marketing division.

After talking to marketers on a daily basis for several years, he was inspired to take on a new challenge: building out Hirewell's own digital and content marketing.

He currently hosts the Hirewell Recruiting Insights podcast and takes a very team-focused, video-centric approach to Hirewell's marketing initiatives.

 

In this episode:

  • How James got into the industry
  • Impacts of coronavirus in the company and what James see in the market from his angle
  • Be empathetic with marketing
  • Posting work from home tips
  • Opportunity in the worst situations
  • Advice on content creation nowadays
  • Consistency in postings 
  • Advice on current clients on the triage plan
  • Time to learn from people where there is value
  • James’ quick cheat tips on postings
  • What excites James nowadays

 

Links:

Website: https://hirewell.com/

Facebook: https://www.facebook.com/Hirewell/

Linkedin: https://www.linkedin.com/in/jameshornick/

Twitter: https://www.facebook.com/Hirewell/

James' email: [email protected]

********************************************************************************

Website: https://donniegupton.com/

Facebook: www.facebook.com/donnieguptonmarketingcoach/

Instagram: https://www.instagram.com/donniegupton/

LinkedIn: https://www.linkedin.com/in/donnie-gupton-77284512/

Twitter: https://twitter.com/DonnieGupton

Guide: http://www.donniegupton.com/rrguide/

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