How do you create a truly memorable hospitality experience that keeps guests coming back? In this episode of The Turndown, James Kendall LaRue, COO of LOGE, shares his journey from consulting to leading an innovative hospitality brand that prioritizes community and authenticity. With properties designed to get guests out of their rooms and connected with each other and the outdoors, LOGE blends technology and personalized hospitality to create memorable moments across its growing network of experiential stays.

Kendall discusses how LOGE leverages tech to streamline operations while empowering team members to focus on human-to-human interactions and shares insights on why authenticity and genuine care are the core competencies he seeks in leaders. With a unique approach to staffing, training, and community engagement, Kendall explains why true hospitality is about creating meaningful experiences, not just selling rooms.