If your Sales Manager asks you to create a Closing Plan, you're using James Muir methodology (even if you're not aware of this).

James is the author of 'The Perfect Close' and the recent published 'Unsticking Deals - Why deals stall, how to unstick them and how to prevent them from sticking in the first place', one of the most compelling sales books ever written.

What makes James different (other than his achievement as an author, his books are always best-sellers) is that he works as a Senior Vice President of Sales for UnisLinks, a Revenue Cycle Management company helping ambulatory improve financial performance, gain access to top-tier talent and lower total cost to collect.

In other words, James is a practioner - so he writes about what he practices every day on the field.

This practical attitude is what sets James and his last book apart, and he came back on the show to tell us something more about 'Unsticking Deals'.