Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.

James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation

BrightonSEO started out, like many a fine idea, as conversation in a pub. 

In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds.

We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.

Alec Burns - Applying The Pareto Principle to Amazon Advertising

Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account.  The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.

Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing

Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?

Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand

Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.

Louise Childs - Supercharging PPC performance with GA

My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.

James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation

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