James Patrick is an award winning photographer with over 500 magazine covers in the fitness space. He's also the founder of FITposium, an annual conference for fitness entrepreneurs. On this episode, we discusses how James started his journey in marketing  and journalism and how he eventually grew a multi-six figure photography business. Don't miss insights on how to stand out as a photographer, what to look for when hiring a photographer for your business, how to publish a book, figuring out your passion, and so much more.