In this episode, Dr. Kate Jarvis speaks with James Pellatt, a forward-thinker who recognised tech's potential in real estate before others. James shares insights from his remarkable career, including his transformative work implementing Building Information Modeling (BIM) at Great Portland Estates and his current role helping real estate businesses embrace digital transformation as a Founder of Digital Trees. The conversation explores the psychology of technology adoption, the challenges of moving from documentation to structured data, and the future of real estate in an AI-first era. James offers practical wisdom on creating advocacy for change, measuring ROI beyond immediate financial returns, and the critical importance of leadership in driving innovation. Essential listening for anyone wanting to thrive in tomorrow's real estate landscape.