Joining the Makers & Movers podcast is James Ponting, co-founder and CEO of Craft Coast Canning LTD, a company that provides mobile canning services, manufactures its own beverage brands, and distributes ingredients to craft breweries. James shares his entrepreneurial origin story of leveraging his background in chemical engineering and passion for homebrewing to fill a need in the growing craft beer scene. He takes us through pivots and reinventions along the way, from riding the wave of explosive growth during COVID to navigating market shifts and oversupply issues post-pandemic. James also discusses the importance of intentional hiring focused on cultural fit, detailing Beverage Innovators' core values and emphasis on innovation, helping others, and leaning into challenges. With sights set on U.S. expansion, he talks about what's next for the business and describes qualities that would make someone successful on his team. Tune in for an inside look at the rapid scaling journey of a scrappy beverage business.