James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation.

At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands.

In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's biggest challenges, from shifting consumer behavior to the push for sustainability, and take a look at the future of packaging design.

Resources:

• James Pryor LinkedIn
• Touch Design
• Vault
• Touch Design Instagram

Follow us:

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEWS Blog

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