00:00 - A client sent me a deepfake of myself 

00:23 - What my team had already done 

00:50 - The audience caught it immediately 

01:11 - Why I banned synthetic voice 

01:30 - Trust eroded 

02:09 - How I actually use AI 

02:38 - Why the real you matters

00:00 - AI will not replace you but it will expose you 

00:09 - It has never made a decision

00:27 - If you did not have taste AI will not give it to you 

00:54 - People worried about being replaced are telling on themselves 

01:09 - Coaches selling digital versions of themselves 

01:39 - You are buying a search engine to their old ideas 

02:12 - How I actually use AI 

02:28 - AI makes me faster at being me 

02:49 - The judgment stays with me 

03:26 - What Mentor actually is

00:00 - You saved money and you have never worked harder 

00:13 - You became the marketing department 

00:26 - Eight figure business 25 years in the game 

01:00 - Nobody is counting the founder's time 

01:31 - You traded a payroll problem for a calendar problem 

01:47 - Trap founder vs leverage founder 

02:19 - Same team dramatically more output 

02:45 - Does this shrink my involvement or expand it 

03:04 - The 4% principle applies to AI adoption 

03:25 - How to reverse it 

03:31 - Track your time calculate your real hourly rate 

04:28 - You built yourself a more sophisticated job

00:00 - You know you are underpriced 

00:25 - Darren raised by 40% 

00:37 - Sales slowed down immediately 

00:49 - The reset campaign 

01:01 - Same volume 40% more profit 

01:30 - The sequence that made it work 

02:11 - The worst time to raise prices 

02:19 - The best time to raise prices 

02:46 - The problem is not the market

00:00 - He let the client walk 

00:09 - The client who was dragging energy down 

00:31 - No worries mate 

00:42 - It feels lighter 

00:56 - You cannot want success more than the person themselves 

01:03 - When more support does not help 01:18 - The clients who get results 

01:26 - Why are you holding on

00:00 - Growth requires sacrifice 

00:11 - Brenton grew 25% working 20 hours a week 

00:19 - Three revenue streams 

00:36 - The question was how to grow without breaking his life 

00:59 - The trap of adding more 

01:11 - He tightened what was already working 

01:33 - 25% recurring growth in 12 weeks 

01:49 - Working together since 2010 

02:07 - Brenton did it. So did Pat Flynn. 

02:13 - Different businesses. Same principle.

00:00 - Revenue up, profit up but exhausted

00:08 - The email that said last year sucked

00:16 - 24% revenue growth described as chewing glass

00:41 - My year looked different

01:04 - 17 initiatives launched and two finished

01:13 - I just potted along with one main product

01:38 - Complexity or simplicity

01:47 - We get to choose

00:00 - Giving away expertise on every call 

00:07 - Thanks and disappear 

00:18 - We built a paid diagnostic 

00:32 - Team pushback 

00:42 - First call sold second call sold third call sold

00:54 - 100% close rate

01:02 - Free advice trains people to take and leave 

1:18 - The call is the sale 

1:28 - You already have a product you just have not priced it

00:00 - You are quoting the same rate for every client

00:10 - 9,000 a month regardless of size

00:32 - The problem was not confidence

00:42 - Tiered pricing based on organizational size

00:52 - 9,000 to 13,000 accepted immediately

01:06 - The client is doubling headcount

01:18 - Confidence without structure is hope

01:38 - Pricing is not a number. It is an argument

01:57 - They did not get more confident they got more clear

00:00 - You hired the EA and you are still overwhelmed

00:16 - The inbox is not the disease it is the symptom

00:25 - Delegating chaos just moves it

00:37 - Founder hires EA feels relief for two weeks

01:01 - Why is your inbox that full in the first place

01:08 - Audit what is actually in there

01:45 - Delete first

01:52 - Kill the subscriptions close the loops

02:19 - Delegation works when there is a system underneath it

02:26 - The goal is a business that does not generate chaos