On this episode of The Jason Cavness Experience I talk to James Sherer - Keller Schroeder We talk about the following What does it mean to be analytical Why it is important to build relationships with the correct people Sales Nashville tech startups James’ Bio A driven, analytical leader, James has over 20 years of experience continually developing strong ongoing relationships with the correct people for proven sales and marketing tool implementation in businesses impacted by rapid growth, change or crisis. An entrepreneur since 17, he worked across teams to establish a 7000-lead sales strategy, attained a 197% yearly increase in client onboarding, guided a sales force to achieve a 33% yearly increase in sales, and increased multiple marketing campaign penetration 13%. A decisive, fact-minded executive, James consistently increases project and process function effectiveness by aligning unique attributes of the technology, healthcare, retail and entertainment industries with mapped-out challenges. Specifically, his knowledge includes: Technology – B2B marketing agencies, event scheduling platforms and consulting/staffing agencies Healthcare – Non-medical home care, tele-health, employee leasing Retail – Corporate merchandising, retail environments, big-box soft goods and small-box hard goods Entertainment – Event sponsorship and ticketing Active in professional business, industry, and social organizations, James has been on the Board of the American Marketing Association and Nashville Sports Council, led Nashville Technology Council’s Sales and Business Development Peer Group, and mentors small businesses at the Entrepreneur Center. In addition to his professional pursuits, he is a certified National Referee for collegiate soccer. James earned a MBA in Entrepreneurship from Belmont University and a BA in Communication from Hanover College. He and his wife reside in Nashville with their two daughters. James’ Social Media Company Website: https://www.kellerschroeder.com/ Company LinkedIn: https://www.linkedin.com/company/keller-schroeder/ Company FB: https://www.facebook.com/kellerschroeder Company Twitter: https://twitter.com/kellerschroeder Company YouTube: https://www.youtube.com/kellerschroeder Company Instagram: https://www.instagram.com/kellerschroeder/ James’ Gift One of the couple of things that we offer is we will give people who are willing to give us 15 minutes for a phone conversation. We will donate to a United Way approved association of their choice for $25. There's an opportunity for a greater donation. Then we also are currently offering between one and three hours of a free assessment, depending on which pillar of opportunity you're looking for, whether it's applications, infrastructure security. We are offering our time and services just to kind of give people a frame of mind whether it's about an insecure incident response plan. Whether it's about an application that they need help with, we're willing to offer that time. James’ Advice I had a nice biblical quote that I can't recite from from scratch at this point in time. But it basically alluded to never be complacent when it comes to your personal professional work. There is what you do every day at work and then there's everything you do outside of work. Just don't be complacent. Always be pushing yourself, always drive yourself. But be patient because being impatient can also hinder your drive