James Walker is a problem solver. His family own and operate Camden Park Station outside Longreach in Western Queensland.  https://www.camdenparkstation.com.au/
To counteract depleted income in times of drought, they've built a thriving tourism arm to their business, as well as joined forces with a corporate company in a solar farm.
For James, the key to success is sticking with a core focus. And running the businesses with the seasons.
They've been able to diversify by getting all their ducks in a row and working out which business plan and systems are going to work best, before they get too invested.
James was also a big part of the Agrihive project https://www.facebook.com/agrihive/
https://www.agrihive.com/#/home which launched the farmecco product in May.
https://futurebeef.com.au/launching-farmecco/