Aimee Maguire is about to lose everything because she can’t afford to pay the rent in her Byron Bay alternative book shop. Her engagement is also on an official time-out. Then the arrival of her micro-influencer niece, Freya, sets off a chain of events that ends with Aimee tangled up with a group of influencers-turned-reality TV stars, exposing her to the absolute worst of humanity. There just might be a silver lining somewhere, amid the chaos, but Aimee needs to embrace the one thing she’s been fighting hard – change.

This is a story of the cashed-up celebs, desperate wannabes, cranky Karens and cringeworthy hashtags – everything we love and hate about reality TV – that's 'The Hemsworth Effect'

In this episode Gregory Dobbs chats to James Weir about why satire is the only way to write about reality TV, how 'The Hemsworth Effect' really is changing lives in and around Byron bay, and how even a 'Byron Karen' can learn to move with the times.