In this episode of The Birchal Podcast, we chat with James Young, the mastermind behind Old Young's, one of Australia's most inventive and successful gin distilleries. Join us as we explore James' captivating journey from a whimsical idea to a thriving gin empire.

James shares the fascinating origin story of Old Young's, where a playful notion of creating a gin from the town of Gingin quickly evolved into a serious business opportunity.

This initial spark of creativity led to the birth of a renowned gin brand, showcasing the power of innovation and determination.

One of the most heartwarming aspects of James' journey is the incredible support he received from the community. Raising funds from local supporters not only provided the financial boost needed to kickstart Old Young's but also instilled a profound sense of fulfillment and validation.

James reflects on the empowering experience of community-driven success and how it has been instrumental in the distillery's growth.

The episode also delves into the remarkable growth of the gin industry in Australia. James highlights the explosive increase in gin distilleries, from a mere 30 to an astounding 800, and discusses the factors driving this boom. This rapid expansion underscores the dynamic and vibrant nature of the local gin scene, making it an exciting time for both producers and enthusiasts.

Throughout the conversation, James opens up about the challenges he faced in establishing Old Young's. His stories of resilience and creative problem-solving offer valuable insights for aspiring entrepreneurs looking to navigate the competitive world of distilling.