Houston Texans president Jamey Rootes joins host Ben Crook to discuss his new book, "The Winning Game Plan" and his two-plus decades of experience in the sports industry. Rootes has been a prolific "starter", helping launch the Columbus Crew and Major League Soccer in the '90s, coming to the Texans at the start in the early 2000s, as well as bringing in a bowl game and high-profile international soccer matches through Lone Star Sports and Entertainment. He discusses why he's taken on these challenges, and how the mindset changes for him as projects go from start-ups to institutions – all while building consistent business success.

You can find more about Rootes and his book at JameyRootes.com.